Every wall label is an audio guide

A visitor stands in front of the painting with their own phone. One code on the label plays the curator's two minutes on that work (no handset to clean, no deposit to take), and you can add a new piece to the trail the morning it goes up.

  • An audio guide on the visitor's own phone, no handsets to clean or charge
  • Membership and donations asked for where people are already moved
  • One code per work, generated for a whole exhibition in one run
3 places
Wall labelHear about this work
Entry panelThe exhibition map
Exit / donation boxSupport the gallery
Own phonethe audio guide runs in the browser on the visitor's device: no handset to hand out, clean or replaceQRmory
One per worka wall-label code carries the audio, the caption and the credit for a single pieceQRmory
At the exitis where donation codes get scanned most, after the visit, not beforeQRmory
The setup

The codes a gallery prints

Each with one job, each dynamic, so a re-hang or a new recording never means reprinting a label.

Audio

Wall label / audio

Plays the curator's notes and an audio description for the work in front of them. Swap the recording when the interpretation changes, without touching the printed label.

Goes onBeside each work
PDF

Exhibition map

The floor plan, the trail order and opening hours. Update the file when the hang changes; the entry panel stays the same.

Goes onEntry, foyer panel
Multi-link

Membership

Join or renew from the phone in a couple of taps. Put it by the works people linger at, not only at the desk.

Goes onGift shop, key works
Website

Donations

Straight to your giving page with a suggested amount. It belongs at the exit, where the visit's done its work.

Goes onDonation box, exit
Website

What's on

Talks, late openings and the next exhibition. Repoint it as the program turns over, without a new print run.

Goes onFoyer, printed guide
Naming at scale

One code per thing, named like the thing

Name codes by accession number and the label reads as your catalogue, not a shortener. New show going up on Thursday? Generate the whole room's codes in one run and hand the file to the label printer. Codes live on your own domain, so a visitor sees the gallery, not a link-shortening service.

1987.42 · Nolan, Ned Kelly → scan.[gallery].org/1987-42 · LIVE2001.08 · Whiteley, study → scan.[gallery].org/2001-08 · LIVELoan · Untitled (2019) → scan.[gallery].org/loan-19 · DRAFTFoyer · exhibition map → scan.[gallery].org/map · LIVE
Print guide

Where it goes, how big, what breaks it

PlacementMin sizeError corr.Links toWatch out for
Wall label (beside work)20 mmHAudio for the workRead at 300–400 mm. Keep the quiet zone clear, matte stock, and never over the artwork image.
Entry / foyer panel100 mmMExhibition mapRead from 1–2 m. Matte print. The downlights turn gloss into a mirror.
Gift shop counter card30 mmMMembershipAt eye level by the till, and test it under the warm shop lighting, not office light.
Donation box / exit60 mmHDonationsAt the exit, big enough to catch a passing phone without anyone stopping to hunt for it.
Printed guide / catalogue25 mmMWhat's onKeep it off the fold with a clear margin.
Honest bit

Where gallery codes fall over

We'd rather you printed two good codes than ten that nobody scans.

Audio that needs an app or a loginIf it doesn't play in the browser in one tap, half the room won't hear it. Keep it to a link that just plays.
A label code printed too small or too glossyBelow about 20 mm at reading distance, or on gloss under a spotlight, the phone struggles. Matte, chunky, quiet zone clear.
No reception in the back galleryThick walls and basements kill mobile data. Offer wifi at the door and say so on the entry panel, or the audio never loads.
The donation code by the entrancePeople give on the way out, not the way in. Move it to the exit and it earns its place.
General guidance, not legal advice

If the membership or donation form collects names, email and card details, say who's collecting and why on the form. That's a Privacy Act obligation, not a QRmory setting. Payment goes through your own donation or membership provider; the code just points at it. And keep an audio description in the recording, so the guide works for visitors who can't read the label.

Recommended for museums & galleries

Creator — $12.99/mo

One code per work adds up quickly across a permanent collection and a rotating show, so Creator's 50 dynamic codes and bulk generation cover a mid-sized gallery, with three custom domains so the link carries your name. Champion ($39.99) is the one for a multi-venue museum with shared team access.

50 dynamic codes Scan analytics Instant redirects 3 custom domains

Museums & galleries questions

The ones owners actually ask us before they print.

The ones with earbuds will, if it plays in one tap with no app to install. It won't replace a hired handset for every visitor, but it costs you nothing per person and there's nothing to clean or charge overnight.

Next door