The queue moves before the gate

The queue at the gate is where you lose people on a hot day. A code on the approach sells the ticket before they get there, and the same codes turn every viewpoint sign into the story behind the view.

  • Tickets bought on the approach, so the gate queue keeps moving
  • Every viewpoint sign carrying the story, in the languages you need
  • Feedback caught on the way out, while the visit's fresh
Start free See pricing
3 places
Entry-gate signBuy before the gate
Viewpoint signWhat you're looking at
Map boardThe loop & the toilets
At the gateis where a mobile-ticket code earns its keep: buying on the approach, not in the queueQRmory
One per signa viewpoint code carries the interpretation for that one lookoutQRmory
4–8codes covers the gate, the trail and the main viewpoints of a single siteQRmory
The setup

The codes a site prints

One job each, and every one dynamic, so a timed session or a re-signed trail never means a reprint.

Website

Buy / skip the queue

Sends the approach queue to mobile ticketing before the turnstile. Repoint it at the day's timed sessions as they fill.

Goes onEntry-gate sign, rack card
Multi-link

Viewpoint interpretation

The story of what they're looking at, with audio and other languages behind one code. One per lookout, so it's about the view in front of them.

Goes onEach viewpoint sign
PDF

Wayfinding

The site map, the loop times and where the toilets are: the thing everyone asks staff at the gate. Update the file when a path closes.

Goes onMap boards, brochure
Website

Feedback

A short form or your review page. Put it at the exit and the café, not the entrance, where there's nothing to say yet.

Goes onExit, café card

A hot Saturday, 11am

What the codes do from the car park to the way out.
10:50 AMThe approach queueFamilies walk up from the car park. The sign on the approach sells the ticket before they reach the gate.
10:53 AMBought on the phoneTimed entry for 11:15, no fumbling for cash at the window, no crush at the counter.
11:20 AMFirst viewpointThe lookout sign plays the two minutes on what they're seeing, and the same in the languages you get most.
1:30 PMThe far lookoutSame trail of codes the whole way round. The map board keeps them on the loop instead of asking a ranger.
3:00 PMOn the way outThe feedback code by the café catches them while the day's still fresh, not a survey emailed on Monday.
Print guide

Where it goes, how big, what breaks it

PlacementMin sizeError corr.Links toWatch out for
Entry-gate sign120 mmMBuy / skip the queueRead from 2 m in a moving queue. Dark on light, and out of the direct sun that washes it out at midday.
Viewpoint sign100 mmHInterpretationOutdoors and weathered. Laminate or vitreous enamel, and keep it out of the handrail's shadow.
Map board100 mmMWayfindingRead from 1–2 m. Matte, no glare, at a height a kid or someone in a chair can reach.
Rack card / brochure25 mmMBuyKeep it off the fold with the quiet zone clear.
Exit / café card30 mmHFeedbackAt eye level by the door. Small is fine at arm's length; test on the stock you actually print on.
Honest bit

Where attraction codes fall over

We'd rather you printed two good codes than ten that nobody scans.

Ticketing that opens a slow page on patchy receptionThe gate is the worst spot for signal. Everyone's there at once. Keep the ticket page light and offer wifi on the approach.
Interpretation nobody stops to readA wall of text loses to the view. Lead with 30 seconds of audio, then the detail underneath for those who want it.
Weather that eats the signOutdoor codes fade, peel and get rained on. Print for the conditions, laminate, and check them each season.
Feedback asked at the entranceYou learn nothing from someone who hasn't been in yet. Move the code to the exit.
Recommended for tourist attractions

Creator — $12.99/mo

A site with a gate, a trail and half a dozen viewpoints runs past what Free covers fast, so Creator's 50 dynamic codes and bulk generation handle the signs, with three custom domains so links carry your site's name. Champion ($39.99) suits a group running several attractions off one account.

50 dynamic codes Scan analytics Instant redirects 3 custom domains
Start freeCompare plans

Tourist attractions questions

The ones owners actually ask us before they print.

The ones with a payoff do. A short bit of audio about the view beats a paragraph they'd skip. Lead with the 30-second version and let the detail sit underneath for anyone who wants more.

Next door
Museums & galleriesArtwork info, BYOD audio guidesTour operatorsSelf-guided audio, tickets, reviewsParking facilitiesContactless pay, session extend