The shelf edge does the explaining

A shopper's holding the box, wondering if it fits, if it's any good, and if you've got it in blue. A code on the shelf edge answers all three: the specs, the reviews, and “order it online” when the size they want is out the back and gone.

  • Specs, how-tos and reviews on the shelf edge, without more staff on the floor
  • Out of stock turned into an online order instead of a walkout
  • A loyalty card on the phone that can't be left at home
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3 places
Shelf-edge labelSpecs & how-to
Fitting-room cardOut of your size?
ReceiptWas it any good?
At the shelfis where a product code earns its keep, answering the question a shopper won't wait for staff to answerQRmory
Out of stockan endless-aisle code turns a walkout into an online orderQRmory
4–6codes covers a single store: product detail, reviews, order-online and loyaltyQRmory
The setup

Five codes run a store

One job each, and every one dynamic, so a new how-to video or an updated warranty never means reprinting a tag.

Website

Product detail

Specs, sizing, the how-to video and what's in the box. The answer to the question that would otherwise walk out the door.

Goes onShelf-edge label
Website

Reviews

The product's ratings, or straight to your Google review form. Put the product's on the shelf and the store's on the receipt.

Goes onShelf edge, receipt
Website

Endless aisle

Size or colour out of stock? The code orders it online for delivery, so the sale doesn't leave the store with them.

Goes onFitting room, empty peg
Multi-link

Loyalty

Join or scan to earn from the phone in a couple of taps. On the counter card and the receipt, not a plastic card in the wallet.

Goes onTill, counter card
PDF

Care & warranty

Washing, assembly, the warranty and the manual behind one code. Swap the file when the instructions change, without a new tag.

Goes onHang tag, swing ticket

A Saturday on the floor

What the codes do while the staff are with someone else.
11:15 AMShe's holding the boxWants to know if it fits the space at home. The shelf code has the dimensions, no waiting for a staff member.
11:18 AMHer size is outThe colour she wants is gone from the peg. The code orders it online for Tuesday delivery instead of a walkout.
12:40 PMShe joins loyaltyScans the counter card at the till. Points on her phone, not a card she'll leave at home next time.
LaterThe receiptA review code goes home in the bag. The good ones come in that night, while she still likes it.
Next seasonYou swap the how-toSame hang tag, new care instructions and a new video. No reprint across the range.
Print guide

Where it goes, how big, what breaks it

PlacementMin sizeError corr.Links toWatch out for
Shelf-edge label20 mmHProduct detailRead at arm's length. Keep the quiet zone clear and off the price ticket, where it gets covered when prices change.
Hang tag / swing ticket18 mmHCare & warrantyThe smallest you'll print. High contrast, chunky pattern, and never printed over a photo.
Fitting-room wall / mirror60 mmMEndless aisleRead from 1 m by someone holding a garment. Matte, and out of the mirror's glare.
Counter / till card30 mmMLoyaltyAt eye level by the register. Test it under the store's own lighting, not office light.
Receipt footer20 mmHReviewsThermal stock fades and prints soft. Keep the pattern bold and test on your printer.
Starter kit

Three codes, pre-filled

We set the type, the frame, the wording and the error correction for each one. You paste your links and hit download.

Open the kit Free account · 3 dynamic codes · no card
SPECS & HOW-TOProductWebsite · Label · ECC HOUT OF YOUR SIZE?Endless aisleWebsite · Badge · ECC MWAS IT ANY GOOD?ReviewsWebsite · Label · ECC H
Honest bit

Where retail codes fall over

We'd rather you printed two good codes than ten that nobody scans.

A code that just opens the homepageA shopper at the shelf wants that product, not your front page. Point it at the item they're holding.
The out-of-stock code that isn't thereEndless aisle only works if the code is on the empty peg. That's the exact moment you're about to lose the sale.
Loyalty with a sign-up longer than the queueIf it asks for more than a name and a number, they'll skip it at the till. Keep it to one screen.
Reviews asked for on the shelfNobody reviews a thing they haven't bought. Put the review code on the receipt they leave with.
Recommended for retail stores

Explorer — $5.99/mo

A single store runs on four to six codes (product, reviews, order-online and loyalty), so Explorer's 25 dynamic codes leave room for departments and a seasonal range. Move to Creator (50 codes, bulk generation, custom domains) once you're printing a code per line or running more than one store.

25 dynamic codes Scan analytics Change the destination any time 1 custom domain
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Retail stores questions

The ones owners actually ask us before they print.

The ones with a clear payoff do: the size chart, the how-to video, ordering the colour that's out of stock. Say what's behind the code in a few words and put it where the question comes up, and you'll see it in the scans.

Next door
WarehousesBin labels, inventory, SOPsCafés & coffee shopsLoyalty on the cup, menus, socialsTourist attractionsMobile ticketing, interpretive signs